Overview of our Services

This is a list of links to our main services.  

2. Assessment - Where are you on the Social Media Evolution? - Free Analysis
3. Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour
4. Establish - We Can Get you Started on Your Social Media Journey - From £30
5. Promote - Publicise You through our own Network of Followers - £40 per month
6. Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49
7. Growth - We guarantee to grow your Likes OR followers - From only £10 per month
8. Management - Let us Manage Your Social Media - £49 per month or £499 per year
9. Entry Level Support - Find out what we can do for you for £10 per week

If you'd like to discuss any of these services with us you can contact us as follows;

Willie Wilson
Managing Director
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455
Website - http://www.mytownhomepage.co.uk
Facebook - https://www.facebook.com/mthsocialmedia
Facebook - https://www.facebook.com/mytownhomepageinverclyde
Linkedin - http://uk.linkedin.com/in/williewilson1

Getting Started - Our Design, Build, Train and Promote Service

We offer a comprehensive Social Media Starter Pack to get you off and running on Social Media. Here's what we provide for you; 

Design - we design you a new multi section Facebook or Twitter Page

Build - we build your new Page with up to 5 Albums reflecting the different parts of your Business

Train - We give you up to 2 Hours of Training on how to use Social Media for your Business

Promote - We promote your new Page on Social Media until you've reached your first 50 followers. 

The total cost of this comprehensive package is £99. Individually, you can have the Design and Build for £50 the Training for £15 per hour and the Promote for £30, so you'll be significantly cheaper getting the Package. 



If you think this might not be for you, check out our other services. 

Assessment - Where are you on the Social Media Evolution? - Free Analysis

Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour

Establish - We Can Get you Started on Your Social Media Journey - From £30

Promote - Publicise You through our own Network of Followers - £40 per month

Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49

Growth - We guarantee to grow your Likes OR followers - From only £10 per month

Management - Let us Manage Your Social Media - £49 per month or £499 per year

Entry Level Support - Find out what we can do for you for £10 per week

Willie Wilson
Managing Director
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455
Website - http://www.mytownhomepage.co.uk
Facebook - https://www.facebook.com/mthsocialmedia
Facebook - https://www.facebook.com/mytownhomepageinverclyde
Linkedin - http://uk.linkedin.com/in/williewilson1

Be a Promoted Business in Inverclyde with My Town Homepage

5 Reasons Why Inverclyde Companies and Organisations Should Use My Town Homepage

We thought we'd spend a couple of minutes highlighting for you some reasons why local companies and organisations should work with My Town Homepage. 

1. Your Facebook Posts only reach 5-10% of your Followers

You do the maths. If you've got, say, 200 followers ("Likes" or "Friends") then your Facebook Posts will only reach between 10 and 20 people. We've got over 10,000 followers (Friends, Subscribers and Likes). When we post something for you it'll reach between 500 and 1000 people. Then, once people "Like" or "Share" or "Comment" on your post, it'll reach anywhere from 1,000 to 3,000 local people.

2. We're MUCH better value than our competitors. 

It costs £10 per week to use our services. For that we share your content to our Facebook and Twitter (1000) followers several times per week. That means that around 4,000 - 6,000 individual people would see your content every week. Compare that to the cost of other local services.

3. Our Posts are seen by over 22,000 people EVERY WEEK. 

From the 7th to the 13th March our posts were seen by over 22,000 separate people, and that was just a normal week. It's been a LOT more than that in some weeks in the past. Your company or organisation could get a share of that audience.

4. We can help your own Page grow. 

We can get you more followers too. Using our services will help you get more followers. The more followers you get the better it'll be for your own content in the future.

5. The longer you're with us the more you get. 

1 week - We get you to reach our followers 3-4 times per week on Facebook and 4 times per week on Twitter (1000 followers)

2 weeks - You get 2 weeks promotion + a free one-month advert on our website

4 weeks - You get 4 weeks promotion + a one-month advert on our website + an hour of our Social Media Consultancy service. With that we could give you an hour's free training or we could build or improve your Facebook Page or Twitter Page.We've re-designed our services to make it simple. £10 per week - that's it! No minimum contract. The longer you're with us, the more you get. Send us a message if you'd like us to help you.  

If you think this might not be for you, check out our other services. 

Assessment - Where are you on the Social Media Evolution? - Free Analysis

Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour

Establish - We Can Get you Started on Your Social Media Journey - From £30

Promote - Publicise You through our own Network of Followers - £40 per month

Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49

Growth - We guarantee to grow your Likes OR followers - From only £10 per month

Management - Let us Manage Your Social Media - £49 per month or £499 per year

Entry Level Support - Find out what we can do for you for £10 per week

Willie Wilson
Managing Director
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455
Website - http://www.mytownhomepage.co.uk
Facebook - https://www.facebook.com/mthsocialmedia
Facebook - https://www.facebook.com/mytownhomepageinverclyde
Linkedin - http://uk.linkedin.com/in/williewilson1

Training Manual #3 - Facebook Advanced for Businesses

Welcome to Training Manual #3 - Facebook Advanced for Businesses.


Our other services include. 

Assessment - Where are you on the Social Media Evolution? - Free Analysis

Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour

Establish - We Can Get you Started on Your Social Media Journey - From £30

Promote - Publicise You through our own Network of Followers - £40 per month

Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49

Growth - We guarantee to grow your Likes OR followers - From only £10 per month

Management - Let us Manage Your Social Media - £49 per month or £499 per year

Entry Level Support - Find out what we can do for you for £10 per week

This document is a step-by-step guide through the items which were discussed during Session 3 of the “Social Media for Business” Training Course organised by My Town Homepage in and delivered recently to local organisations including Greenock Chamber of Commerce.

This session covers “Advanced Facebook” and should give most businesses a guide to what they need to know to use Facebook at a more advanced level.  

The key topics to be discussed in this Manual are as follows;

• Timeline Advanced Features

• Using your Timeline as a Profile or Page
• Scheduling and Targeting
• Adding Apps
• Advanced Settings
• Insights
• Facebook Adverts
• Session 4 Preview

1. Timeline Advanced Features

In this section we discuss some advanced techniques when using your Business Page’s Timeline.

1.1 Using Your Business Timeline as a Profile - We recommend that you use your Business Page when logged in as you (rather than logged in as your Business Page) as much as possible. There are advantages when using your Timeline as you rather than as your Business.

1.2 How to log in as Your Business.

The main way you normally reach your Business Page is to click on the small wheel at the top right corner of your Profile Page. This then gives you the option to “Use Facebook as...” your Business Page.


When you then reach your Business Page you can tell you’re logged in as your Business Page by looking to see if your Business Page’s Name is at the top right corner of the Page.

1.3 How to log in as You and not Your Business Page.

There are 3 main ways that you can reach your Business Page and remain logged in as you. From your Personal Profile Page you can search for your Business Page name in the search bar and connect that way.

OR you can add a link to your Business Page in the “About Us” Box under your Cover Photo. To set this up just click on the About Us Box and “Edit” the “Work and Education” Section. If you type in the name of your Business Page, Facebook set up a link to it which you’ll be able to see in your About Us Box in future.

OR from your Personal Profile Page click on “Home” in the top right corner. Once you arrive on your Home Page look at the left column for “Pages”. If you can’t see Pages click on “more” at the bottom of the column. Your Business Page will be in the list of Pages. Click on the name to go to your Page.

All three of the above options will deliver you to your Business Page but you’ll still be logged in as You. When you land you’ll see something like the image below.

The note at the top of the image tells you that you’re using your Business Page as You but that when you comment and post and like items it’ll show up as your Business Page. This is what you want to do to achieve the most flexible use of your Business Page. Some reasons follow below.

1.4 Advantages of Using Your Page as You - Sharing

One advantage is that you can share your Posts much more widely. As a Page you can only share a post to your Business Page Timeline. As you, you can share your post to a

1. Your personal timeline
2. A friend’s timeline
3. A Group that you’re a member of
4. Any of the Pages that you’re an Admin for

1.5 Advantages of Using Your Page as You - Tagging

Another advantage is that you can tag people in your Photos and Status Updates if you’re logged in as you, whereas you can only tag Pages if you’re logged in as your Page.  
1.6 Advantages of Using Your Page as You - Interest Lists

Another advantage is that you can add any Pages or People you find interesting to an “Interest List”. this lets you keep your Facebook contacts organised and lets you easily see what particular groups of people and Pages are talking about, rather than you trying to find them in the full list of everyone that you’re following.
1.7 Other Timeline Tips - Scheduling

Scheduling allows you to post Status Update in the future (and the past too if you’re interested in that). To do this just click on the “clock” icon in the Status Update Box and add your year, month, day, hour, minute. Your Update will then be posted at that time even if you’re not logged on. This is a good way for you to prepare all your day’s posts at one time so that they are spread throughout the day.


1.8 Other Timeline Tips - Targeting

Targeting allows you to target Updates to specific sectors of the people who like your Page. Your posts only naturally reach between 5% and 10% of the total number of people who Like your Page. This can increase when people engage with your Post by Liking, Commenting and Sharing however targeting can also help you get the most out of your Updates.

In order to have targeting enabled on your Status Updates you need to have the appropriate settings. To enable targeting;

1. Click on Edit Page in the top right corner of your Admin Panel
2. Click on Manage Permissions
3. Look for “Post privacy gating” at the bottom of the Page
4. Tick the box
5. Save settings

This will ensure that you see the “targeting icon” in the Status Update Box.


You can then choose to target your posts to a range of filters as shown above.

1.9 Apps

Apps are programs that allow you to add more functionality to your Page. You can choose from a wide range of Apps. Some that we have used on My Town Homepage include;

• Smart Suggest which allows people to share our Page with their Friends
• You Tube - So that people can easily see our Video Channel
• Twitter - people can see our last 10 tweets
• Notes - you can organise any written documents into notes or use your Notes as a Blog Page and let your Friends see.
• Videos
• Shop - You can add a shop to your Page for free. We use Payvment but there are others too.
• Events - You can set up events for your Page in the same way that you can set up events for your Personal Profile
• Polls - You can ask questions on your Business Page through your Status Update but the Polls App lets you add more detail.
• Likes - The App is there by default by Facebook and lets you see more info about your Likes
• Competitions - According to Facebook, the only way you’re allowed to run competitions that encourage people to Like your Page is through Competition Apps. There are lots of companies out there that do this. Most charge a fee. Here’s one we’ve used before. http://www.grosocial.com/

Unfortunately adding Apps differs depending on the App you’re using. Some ask you to click the “Go to App” Button, some ask you to click on “Add to my Page”. You’ll have to see which method applies after loading your App.

How to Find an App - You can use the App Centre, which we recommend if you’re looking for Apps for your Personal Profile. Unfortunately it doesn’t serve business Apps very well. You get to the App Centre by;

1. Go to your Personal Profile
2. Click on “Home” at the top of the Page
3. Look for Apps in the left column.
4. If it’s not there click on “more” at the bottom of the column.
5. Click on “App Centre”

The best way to find Facebook Business Apps is by searching on Google. There are lots of people who have done the groundwork for you. For example here’s one  http://www.wchingya.com/2012/01/facebook-applications-2012.html

We covered the first 5 categories of settings in the last session. In this session we deal with the other 4 categories.

2 Advanced Settings

In session 2 we looked at the first 5 categories of settings. In this session we’ll look at the last 4.

2.1 Resources

Resources gives links to various areas which users may find interesting. The most useful links we have found include;

• Best Practices, where you can link to and join the “Facebook Pages” Business Page;
• Select a Username - assuming you have more than 30 Likes;
• SEO for your Page, where you can see a useful video.

2.2 Admin Roles

This is the section where you can add more Admins to your Business Page. This means that several people can look after a Business Page and have varying degrees of authority depending on how you want to manage your Page. To add an Admin, get the person to Like the Page first and then click on the “Type a name or email” Bar.

2.3 Apps

This section lets you edit and remove Apps (default Facebook Apps can’t be removed). In edit, you can sometimes add your own photo for the App.

2.4 Mobile

This section is a little antiquated in that it gives you a way to add Status Updates to your Page by email. The best way to do this is by adding the Facebook App to your Smartphone.

3 Insights

The Admin Panel on your Business Page gives you a summary of the statistics associated with your Page. By clicking “see all” you can have a look at the full detail of your “insights”. Another way to connect is via the bottom of your settings menu.

Insights has 4 views as follows;

3.1 Overview

Insights Overview is in two parts. The first graph gives you the same info as on your Admin Bar. Most of the parameters are self-explanatory. Let us know if you need any help if defining any of them


The second part of the Overview Page gives you details on each Update you have recently posted. You can see how each Update has performed and begin to analyse which type of posts do best so that you can repeat them in future. Remember you want posts that give you the best scores for parameters like “Reach”, “Talking about this”, “Virality” etc. If you want to find the best performing Update you can sort the columns by clicking the heading at the top of the column. You can also see how each type of post has done by clicking the “All Post Types” Button on the left of the Page.

3.2 Likes

Go to the “Likes” View by clicking Likes at the top of the Overview Insights Page.
Likes lets you have a closer look at the people who have been Liking your Business Page including their age, gender, location and info on any recent new Likes.

The info is compiled from the last 4 week’s data but you can set your own dates to analyse.

3.3 Reach

“Reach” tells you how your Posts are reaching others including age, gender, location, whether posts were shared, whether users were first time visitors or not, Page Views per day and Unique Users per day,  

Again the info is compiled from the last 4 week’s data but you can set your own dates to analyse.

3.4 Talking About This

“Talking About This” gives you info on the people who are engaging and active on your Page including; gender, age, location.

3.5 Facebook Further Info

Facebook has a pdf Guide to Insights which we’ve attached to the notes for this session. If you’d like to download a copy click on the wheel in the top right corner of any Insights Page.


4 Adverts

Adverts cost money but can be an effective way for you to reach your target audience. Here’s how you can use Facebook Adverts.

4.1 Reaching the Adverts Page

In the Admin Panel, click on Build Audience. Click “Create an Advert”.


4.2 Creating Adverts

There are two main types of Adverts; ones that try to get you more Likes and ones that try to promote a particular type of Post. Once you’ve chosen your type of Advert the form will take you through;

• What your advert will look like
• whether to use Sponsored Stories (we recommend this)
• What audience it is aimed at
• The budget for your campaign which can be set as a daily amount or for a set amount
• Optimisation - i.e. whether you let Facebook automatically set the cost of your advert clicks or whether you set the amount yourself. If you set an amount lower than Facebook’s recommended lower amount, be aware that your advert may not be shown on your target audience’s Pages.

5 Conclusion and Next Training Manual

5.1 The above information sets out the information you need to know to use Facebook effectively for your Business at a relatively advanced level. Session 4 will look at Facebook and Twitter and how to use them together.

If you would like any further information on anything discussed in this Information Manual please contact Willie Wilson on the details below.

My Town Homepage also offers bespoke targeted Social Media Training to meet your company’s needs whatever your level of expertise. We offer both 1-to-1 training and Group sessions and both are highly affordable starting from only £20 inc vat per hour.

Willie Wilson
Managing Director
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455
Website - http://www.mytownhomepage.co.uk
Facebook - https://www.facebook.com/mthsocialmedia
Facebook - https://www.facebook.com/mytownhomepageinverclyde
Linkedin - http://uk.linkedin.com/in/williewilson1

Training Manual #2 - Facebook Basics for Businesses and Groups

Welcome to Training Manual #2 - Facebook Basics for Businesses and Groups. If this Manual whets your appetite for some bespoke one-to-one training we can arrange this for only £20 per hour. Details are at the end of the Manual. If you'd like to connect to anything else we do then here are some suggestions; 

I

Assessment - Where are you on the Social Media Evolution? - Free Analysis

Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour

Establish - We Can Get you Started on Your Social Media Journey - From £30

Promote - Publicise You through our own Network of Followers - £40 per month

Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49

Growth - We guarantee to grow your Likes OR followers - From only £10 per month

Management - Let us Manage Your Social Media - £49 per month or £499 per year

Entry Level Support - Find out what we can do for you for £10 per week

This document covers “Facebook Basics” and should give most businesses and groups a guide to what they need to know to use Facebook effectively.

The key topics to be discussed in this Manual are as follows;

• Knowing your way around your Page
• Settings
• Using your Page - Status Updates
• Interacting with Other Pages
• Creating Structure Using Photo Albums

1. Admin Panel

The Admin Panel (at the top of your Page) is the main area that you go to to control and administer your Business Page. There are 5 main parts of the Admin Panel, namely

• Notifications
• Messages
• New Likes
• Insights
• Navigation Bar

1.1 Notifications

Notifications give details of how other people and Pages have recently interacted with your Page. It gives information on;  

• Comments - it tells you who has commented on your posts
• Likes - It tells you who has liked any of your posts
• Shares - It tells you who has shared any of your posts of photos.

Within the Notifications section you can see details of all your recent activity (click “See all” in the Notification Panel) and within this Page you can see details of all the notification settings open to you (click “notification settings” at the top of the page). This allows you to set how you get notified for all activity on your Page.

1.2 Messages

Businesses and groups can now choose to receive messages in the same way that individuals can send messages on Facebook. Business and Group Pages still can’t initiate conversations on Facebook but once a person or Page has messaged you, you are free to enter into a discussion with that person. We’ll show you how to switch messages on and off later in this Manual.

Again, to see full info on your messages, click “see all” in the Message Panel and from the Page that loads you can see all your recent messages and search for people or content.

1.3 New Likes

The New Likes section of the Admin Panel shows you details of the people and Pages which have “Liked” your Page. By clicking “see all” you can see separate lists of these people and Pages.

1.4 Insights

Insights gives you statistics on the activity that has taken place on your Page. There are 3 main measures namely;

• Reach - The number of people who have seen content from your Page.
• Talking About This - The number of people who actively engage with your Page by “liking”, “commenting” or “sharing” items of your content
• Your Posts - The number of posts you put on your Page on a certain day.

By clicking “See All” you can get a lot more information about how you are using your Page. This will be dealt with in Session 3 on Facebook Advanced.

1.5 Navigation Bar

The Navigation Bar at the top of the Admin Panel allows you to reach other parts of your Page as follows;

• Edit Page - allows you to update your setttings. More info will be given on this under “Settings” later in the Manual.
• Build Audience - allows you to “Share” your Page with your people and Pages that you use or to send a link to specific email contacts. It also allows you to send an invitation to “Like” your Page to all your Facebook Friends.
• Help - lets you visit the Facebook Help Pages
• Hide - lets you minimise your Admin Panel. Once you do this, the button changes to “Show”. Clicking “Show” will lwt your Admin Panel re-appear.

2 Cover Photo, Profile Photo, About Us and Apps

2.1 Cover Photo

The Cover Photo is the main marketing image that you can use and is also the first image that people see when visiting your Page. It’s therefore important. Your Cover Photo should quickly represent what your company or group is or does. Facebook have a few rules regarding the Cover Photo.

• You're now allowed to have "Calls to Action" which means you can direct people to your website or ask them to "LIKE" or "Share" your Page. 
• 
  
• The amount of words on your Photo shouldn't be more than 20% of the area of your Photo.

2.2 Profile Photo

The Profile Photo is the small square image at the bottom left corner of your Cover Photo. This is shown anytime you add something to your Page or comment on other Pages. Again, it’s therefore important for you to get a good image that makes your brand easily recognisable.  The dimensions of the Cover and Profile Photos are as follows.


2.3 About Us Section

The box lets you put useful basic information about your company or group such as a description; basic info and contact. You can also add more creative information like milestones (creation date; key events etc). It’s important that you fill this box in because it’ll be one of the most easily viewed areas on your Page.

2.4 App Buttons

Underneath your Cover Photo you have space to see up to 4 small thumbnail size photographs. These are your App Buttons and you can use them to link to some useful areas of your Facebook Page or your can add your own bespoke buttons to link to other Apps or Websites.

The first App Button is always your “Photos” Button. Clicking on this will take the user to your Photos and Albums.

The other 3 Buttons can be chosen from the list of Apps you already have e.g. Notes (Links to any Notes you’ve created), Likes (links to a page which gives you details of some of the people who have liked your Page), Videos and Events.

You can change the order the App Buttons are shown by clicking the small pencil in the top right corner of one of the App Buttons and you can add bespoke Buttons (Session 3 will cover this). You can also have up to 12 active buttons.

3 Status Updates, Recent Posts and Likes

Underneath your Cover Photo, the first part of your Page has 3 sections called Status Updates, Recent Posts and Likes.


3.1 Status Updates

Status Updates is the place where you add information to your Page. Here’s a list of some things you can do with a Status Update;

• Add words - up to 63,206 characters in fact but we recommend that you keep your updates short and sweet
• Add photos
• Add links to a photo or note on your Facebook Page or a link to a previous status update or a link to an external website
• Schedule your Update so that it gets added to your page anytime in the future.
• Highlight where you are so that reference to your Update is shown when people look at that place on Facebook. For example if you say your update took place in Greenock, then, if anyone looks at the Greenock Page on Facebook, they’ll see your update.
• Highlight other Pages and People in your Update so that they get notified that you mentioned them
• Add Videos
• Add an Offer (Facebook charge for this)
• Add an Event
• Add a Milestone in your company’s life. Even one that took place in the past.
• Add a question or opinion poll
• Promote your Update so that it reaches more people (Facebook charge for this).

3.2 The “Recent Posts” Box

If you allow people to put posts on your Page (you can adjust this in your settings) then you’ll be able to see a section on your Page called “Recent Posts”. This is a snapshot of the most recent posts that others have put on your Page. Click “more” to see more or click on the “posts by others tab under your Cover Photo to see a full page of posts by others.

3.3 The “Likes” Box

You’ll also be able to see a “Likes” Box where up to 5 of your favourite Pages are highlighted. You can choose which 5 to highlight in your settings (more info below). A good idea is to work with 5 of your colleagues who also want to promote their Page and share links to each others Pages in this Box. It’s a good way to get some regular free publicity for your Page.

4 The “Home” View

4.1 The “Home” View

If you click “Home” at the top right corner of your Page you’ll be taken to the “Home” view. This is a newsfeed of all the Pages that you follow with your own Page. It’s the same concept as the “Home” view in your Personal Profile when you can see the latest updates from all your Friends.

Note that it’s Facebook that decides what you see in the Home Newsfeed. It can be the most recent or popular posts but it can also be a post that Facebook decides to give a high priority to. Status Updates from your own Business Page will appear in other Pages’ Home Newsfeeds assuming Facebook prioritises it appropriately. To stand a good chance of your Posts being seen by others you need to encourage engagement in your Updates i.e. get people to Like, Share, Comment on your Updates.

5 Settings

Settings are important for you to understand your way around. You may not use or have to understand all of your settings but we’ll show you the key ones for you to get acquainted with

To reach your settings, click on “Edit Page” in the Navigation Bar in your Admin Panel. Then click on the first item shown i.e. “Update Info”. This takes you to the basic information you have for your Page. There’s also a list of all the settings on the left hand side of the Page. We’ll take you through the key settings in turn.

5.1 “Basic Information”

You can’t go wrong here. Just fill in as much as you can in all the relevant boxes on this page. On this settings page you can change the category of your Business or Group if you didn’t set it up properly when you initially set up your Page.

It’s important that once you have over 30 people “Liking” your Page that you choose a username for your Page. This will allow you to have an easily understandable web address for your Page instead of a random long number.

Finally, if you ever feel the need to change the name of your Page's name you can use the settings on this Page to contact Facebook and request a change.

5.2 “Your Settings”

This Settings Page allows you to set the frequency that you get notifications whenever people do anything on your Page. In the early stages of your Page’s life you may want to be notified any time someone interacts in any way with your Page. Whereas, once you get a lot of followers, you may not want to receive email notifications every tome someone does something on your Page.

5.3 “Manage Permissions”

Some of the things this setting pages allows you to do includes;

• Unpublish your Page for a while until you’ve got it looking just the way you want it to look.
• Set restrictions on the nationality and ages of people who can see your Page
• Decide whether people will be allowed to post Updates on your Page or not. If you don’t allow this, people will still be able to see and comment on any Status Update that you put on your Page.
• Decide whether you’d like people to be able to send you messages.
• “Privacy Gating” allows you to decide which type of audience sees any Status Update you make. For example you can target your Status Update to
• Men/Women
• Age ranges
• Relationship Status - Married/Single etc
• Educational Status - School/College/Uni
• Location
• Language

5.4 “Profile Picture”

Lets you change your Profile Picture

5.5 “Featured”

Lets you change your favourite 5 Pages that will show on your “Likes Box” on your Page

5.6 Others

The other settings will be covered in Session 3 “Facebook Advanced”

6 Interacting with Others

It is important that you add regular and interesting Status Updates so that people can get the chance to interact with your Page. By the same token, it is important for your Page to interact with other Pages too. This is the way that your Page gets “seen” by others and will increase the chance of people “Liking” your Page. Some ways for you to interact with others include;

• Using your Page as a Profile you can “Share” Status Updates with other Pages, with your Friends and with any Groups that you are a member of.
• Visit other Pages and “like”, “comment” or “share” their content
• Enter into discussions on Status Updates on your own Page and on other people’s Pages.
• “Like” Pages which are relevant to your Page.
• “Like” Pages who have people that you’d like to follow your own Business Page and “be seen” on those Pages.

7 Creating Structure with Albums

Photos are one of the best ways to create structure and depth to your Facebook Page. With Albums you can add creative sections to make your Facebook Page look and act like an expensive website.



7.1 Adding Photos to your Page

The easiest way to add a photo to your Page is by using your “Status Update”. Adding a photo in this way adds your photo to a section called “Photos”. You won’t be able to organise the photos you’ve added this way but you’ll be able to see a chronological list of them. To see all the photos that you have added in this way click on the “Photos” Button under your Cover Photo.

7.2 Creating an Album

If you’d like to organise your photos in a more constructive way, set up an Album for them. To set up an Album...

1. Click on the “Photos” Button
2. Click on “Add Photos”
3. Follow the instructions and Name your Album

7.3 Adding Photos to an Album

Once you’ve created an Album you can add photos to it at any time. To do this...

1. Click on the “photos” Button
2. Click on “Albums” at the top of the Page - this will then show you a grid of all the Albums you have
3. Click on the name of the Album you’d like to add photos to
4. Click on “Add Photos”
5. Follow the instructions

7.4 Changing the Order of Photos in an Album

Once you have created an Album and have added photos to it, you can change the order that people see the photos and change what the Title photo is for that Album...

1. Click on the “Photos” Button
2. Click on “Albums” at the top of the Page - this will then show you a grid of all the Albums you have
3. Click on the name of the Album you’d like to edit
4. Click Edit
5. To change the order of a photo, left-click the photo and hold. Then drag the photo to the position of your choice
6. To choose a Title Photo, click the arrow in the top right corner of the photo you’d like to be the Title Photo. Choose “Make Album Cover”
7. To delete an Album click the “Bin” Icon at the top of the Page.

7.5 Linking to a Specific Photo or Album

To link people to a specific photo in your Albums...

1. Click on the “Photos” Button
2. Click on “Albums” at the top of the Page - this will then show you a grid of all the Albums you have
3. Click on the Album Name that holds your Photo.
4. Click on the Photo that you’d like to link to.
5. Copy the address in your Browser i.e. the long name at the top of the Page e.g. https://www.facebook.com/photo.php?fbid=1015160etc
6. Go to your Business Page and click on “Status Update”
7. Write a Status Update and then Paste your photo’s address at the end of your Update
8. Facebook then create’s a link to your photo
9. Once the link has been creating you can delete the long photo address.
10. Click “Post”

To link people to an Album, do the same as the above but copy the link to your Album rather than that of a specific Photo.

8 Conclusion and next Training Manual

8.1 The above information sets out the basic information you need to know to use Facebook effectively for your Business or Group. Manual 3 will look at more advanced techniques. Manual 4 will look at Twitter.

If you would like any further information on anything discussed in this Session please contact Willie Wilson of My Town Homepage on the details below.

If you would like any further information on anything discussed in this Information Manual please contact Willie Wilson on the details below.

My Town Homepage also offers bespoke targeted Social Media Training to meet your company’s needs whatever your level of expertise. We offer both 1-to-1 training and Group sessions and both are highly affordable starting from only £20 inc vat per hour.

Willie Wilson
Managing Director
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455
Website - http://www.mytownhomepage.co.uk
Facebook - https://www.facebook.com/mthsocialmedia
Facebook - https://www.facebook.com/mytownhomepageinverclyde
Linkedin - http://uk.linkedin.com/in/williewilson1